Your local online source


Blogvertorial

A Year-Round Recreation Destination


By Bitterroot Resort, 6-27-06

The Bitterroot Team aspires to build a family-friendly recreation venue that is accessible to and benefits all members of the Missoula and Bitterroot Valley communities. Bitterroot Resort is designed to be a year-round recreation destination with alpine, snowboard and cross-country ski venues, signature golf, fly-fishing, mountain biking, ice skating and other amenities existing alongside a four-season resort village and residential community.

A Suitable Future for Bitterroot Resort
The premier alpine recreation site we envision will be made possible with the same pioneering spirit and hard work the Maclay family has historically displayed. The value of those efforts holds today, as Bitterroot Resort will showcase quality recreation opportunities for skiers, snowboarders, and countless summer guests as well.

Although many forces may draw us to the slopes—the thrill and excitement of sliding down a mountain, the chance to reconnect with family and friends—we can never underestimate the value of the natural surroundings in renewing the human spirit. We respect the natural settings that The Maclay family has called home and hope that through our current effort, we will preserve this same experience for future generations to enjoy.



Our plan presents an exceptional opportunity to build Western Montana’s financial capital and at the same time make wise use of natural resources. Bitterroot Resort is unprecedented in its ability to accommodate both Economic and Environmental Sustainability. For us, “Sustainability” means striking a healthy balance between the enjoyment of the land by people with environmental quality, and economic vitality in order to meet our current needs without jeopardizing the needs of the future.

Economic Sustainability
Is the Bitterroot Resort plan really about real estate or skiing? In today’s resort industry, you can’t have one without the other. Since 1984, the number of ski areas operating in the United States declined 32 percent, from 727 areas in the 1984/85 season to 494 areas in the 2003/04. Unfortunately, ski areas without multiple revenue streams will continue to drop out of the industry.

Bitterroot Resort, with the combination of the Maclay Ranch base property and the use of public lands for recreation, is a highly sustainable venture. Industry observers understand that an Economically Sustainable, modern ski resort cannot be built without the advantage of quality base area real estate. The opportunity to raise capital through the sale and development of real estate in the base area provides the financial resources necessary to build a quality alpine resort.



The reality is that the substantial equity derived from real estate allows for quality infrastructure in the form of gondolas, high-speed chairs and automated snowmaking. In fact, the ability of Bitterroot Resort to absorb additional snowmaking costs may be the crucial factor in remaining economically viable in the future.

Montana’s economic growth depends on our giving visitors exceptional playgrounds to drive our second-leading industry - recreation and tourism. Bitterroot Resort would be an economically sustainable use of public lands because it would support local tourism and would generate significant job growth and entrepreneurial activities for local communities. Greater capital investment will circulate through our communities many times over, as overall wages go up, so does the amount of goods and services purchased.

Environmental Sustainability
As members of the western Montana community, we find ourselves needing more than ever to escape every day pressures by heading for the outdoors. With that increasing demand come impacts and a number of emerging environmental concerns that must be addressed proactively. Bitterroot Resort has adopted an Environmental Charter as a roadmap for Environmental Sustainability in our operations.


Our Environmental Promise
To be leaders among outdoor recreation providers by managing our businesses in a way that demonstrates our commitment to environmental protection and stewardship while meeting public expectations and allowing for continued enjoyment by future generations.


  • Like our guests, we enjoy the outdoors and appreciate the alpine environment as our home. A strong environmental ethic underlies our operations, makes us stewards of the natural surroundings, and is the basis for our commitment to constant improvement in environmental conditions.


  • The recreation opportunities that our ski area will provide will contribute to improve the quality of life for our community, and the natural surroundings greatly enhance those experiences. In providing quality, outdoor recreation opportunities, we strive to balance human needs with ecosystem protection.


  • Bitterroot Resort will be well suited to accommodate large numbers of visitors because of our infrastructure and expertise in managing the impacts associated with those visits. By providing facilities for concentrated outdoor recreation in limited geographic areas, we will help limit dispersed impacts in more remote, wild areas.


  • Bitterroot Resort will operate within, and be dependent on, natural systems including ecological, climatic and hydrological systems. These dynamic systems can affect our operations, just as we affect them. We are committed to working with stakeholders to help understand and sustain the diversity of functions and processes these systems support.


  • In addition, Bitterroot Resort will operate within rural and wild landscapes that are valued for their scenic, cultural, and economic characteristics. We are committed to working with stakeholders to understand and help maintain those characteristics that make these landscapes unique.



Our environmental policies are based on standards established by the National Ski Areas Association’s Sustainable Slopes program and have signed a written pledge to participate according to program guidelines. Organizations contributing to and endorsing the Sustainable Slopes Program include:

Economic Opportunities for Western Montana
Presently, in the absence of a major winter tourist draw, Missoula mirrors the rest of Montana, falling short of its summer tourism numbers by one-third. Bitterroot Resort’s national-class ski facilities and terrain will change that. What’s more, in the summer, a full-service resort on the outskirsts of town with mountain lodging, mountain biking, hiking and wildlife viewing will make Missoula itself a more robust recreation destination in addition to its art and cultural persona.

New Employment Opportunities for Residents
The Bitterroot Resort will provide new employment opportunities in the construction and operation of the alpine and nordic ski resorts, golf courses and overnight accommodations both in the resort village and the surrounding real estate. By way of comparison, ski operations alone at Big Sky, employ approximately 800 people, and Big Mountain employs 450.



Increased Construction Dollars for the Bitterroot Valley
By comparison, at the new Tamarack Resort in McCall, Idaho, 15 different contractors are conducting $52 million in construction projects, employing 450 people to install chairlifts, build a golf course, lodges, and more than 60 cottages and chalets.

Improved Air Service
A small increase in visits would likely foster improved airline service and competitive pricing to Missoula, improving the region’s viability for new business locations, convention, and vacations.

Our Partnership with the Forest Service
Caring for the land and serving the American people is the mission of the Forest Service. Accordingly, the National Forests are managed for the use and enjoyment by the American people in a manner that maintains healthy ecosystems and the integrity of natural settings.

The Forest Service has the responsibility for managing 155 National Forests. Our National Forests occupy a majority of the mountainous terrain best suited for ski area development, and the Forest Service has been involved with the development of ski areas since the 1930s.


  • Ski resort leases utilize less than 1/10 of 1% of the total acreage of our National Forests.


  • More than 130 ski areas in the United States operate under Forest Service permits on National Forests in 18 states.


  • Resorts generate over 30 million skier visits and contribute over $18 million in land use fees to the U.S. Treasury.



The Forest Service has long recognized the enormous potential for downhill skiing and snowboarding at the site of Bitterroot Resort. The Missoula and Bitterroot regions have one of the highest skier rates in the country, and the western Montana lifestyle centers around outdoor recreation. As public sentiment in favor of the proposal is expressed and additional study is completed, we’re confident the Forest Service will view our requests in a positive light.

What happens if the Forest Service rejects our proposal?
If the proposal is denied by the public and the Forest Service, Bitterroot Resort has other options for property development. Even if we are unsuccessful in securing Forest Service approval, many aspects of the project will go forward. Ski runs are in the process of being prepared on private property, and some form of ski development will occur; the runs you see already carved involve approximately the same vertical descent as The Big Mountain.

We would probably not be as competitive as a destination resort if national forest lands were excluded and it’s likely that the economic benefits to the community would be diminished. Of course, in either scenario our preference is to create a readily accessible family-friendly resort and a vibrant community of year-round residents.



Let Us Know if You Are Interested

As with any new development in the early stages, information is limited, however, as key details are finalized, you will be among the first to be notified. It’s easy to become involved and receive information. We will add you to our priority communications list and give you the most up dated information as it becomes available.

Public input is vital.

Show your support and sign the Bitterroot Petition online.

We feel the majority of regional residents favor development of the ski resort on public lands. In a 1988 public referendum, 63 percent supported the creation of a ski area on Lolo Peak.

As supporters of organized public recreation on public land adjacent to Bitterroot Resort, we are gathering signatures of support, encouraging the Forest Service to continue to evaluate the benefits of our request to facilitate organized public recreation on Forest Service lands.

The western Montana community can help guide the process of determining the best solution for the use of public lands and the final plan for Bitterroot Resort. It is critical we allow the public to express a broader viewpoint than that of a very vocal minority seeking to shut the door on growth and development of any kind.



Like this story? Get more! Sign up for our free newsletters.

Back to the NewWest Missoula page

Comments

Add your comment below

By I read the newspaper, 6-28-06
By K. Stachowski, 6-28-06
By unpersuaded, 6-29-06
By jblack, 6-29-06
By Jason, 6-30-06
By Jason, 6-30-06
By Jason, 6-30-06
By Fred, 6-30-06
By rockhead, 7-01-06
By Jason, 7-01-06
By K. Stachowski, 7-01-06
By Jason, 7-02-06
By Jason, 7-02-06
By Jason, 7-02-06
By Jason, 7-02-06
By nicole, 7-05-06
By Tom, 7-07-06
By Ride the Mountain!!!, 7-07-06
By Are You Serious ?????, 7-10-06
By put it in perspective..., 7-10-06
By Fred, 7-11-06
By SnowDad, 7-11-06
By K. Stachowski, 7-12-06
By Tom, 7-12-06
By amy, 7-13-06
By Scott Peyron, 7-13-06
By Blake, 7-13-06
By Jim, 7-14-06
By perspective..., 7-14-06
By Scott, 7-17-06
By Tom, 7-17-06
By K. Stachowski, 7-17-06
By Just listening, 7-17-06
By Jim Van Sickle, 7-17-06
By Jim Van Sickle, 7-17-06
By Tom, 7-18-06
By tim, 7-18-06
By Jason M., 7-18-06
By Jim, 7-18-06
By Jim, 7-19-06
By K. Stachowski, 7-19-06
By tim, 7-19-06
By Jim, 7-19-06
By Tom, 7-19-06
By K. Stachowski, 7-19-06
By Jim, 7-19-06
By Jim, 7-19-06
By Huband, 7-19-06
By bud, 7-19-06
By Wade C., 7-21-06
By Jim, 7-21-06
By baetis, 7-24-06
By Tom, 7-24-06
By Jim, 7-25-06
By Red Dancer, 8-08-06
By Jim, 8-08-06
By Red Dancer, 8-08-06
By Jim, 8-08-06
By Question and Support, 8-11-06
By Porter, 8-11-06
By Red Dancer, 8-11-06
By Jim, 8-11-06
By Jim, 8-11-06
By Not Persuaded, 8-12-06
By Jim, 8-13-06
By Jim, 8-15-06

Comment Policy

NewWest.Net encourages robust and lively, but civil participation from our readers. By posting here, you agree to the NewWest.Net terms of service. You agree to keep your comments on topic, respectful and free of gratuitous profanity. Contributions that engage in personal attacks, racism, sexism, bigotry, hatred or are otherwise patently offensive will be subject to removal.

Other than using a filter that scans for comment spam, we do not moderate contributions before they are posted and we do not review every thread, so we ask that you help us in keeping the discussions civil and appropriate. Please email info@newwest.net to notify us of comments that may violate these guidelines. Thanks for your help and cooperation. Click here for some tips on how to best interact on NewWest.Net.

Your Comment

Name