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Bitterroot Resort Economic Analysis Discussed in Lolo


By Peter Metcalf, 3-12-08

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The proposed Bitterroot Resort would have a “significant economic impact” on Missoula and Ravalli Counties Dick King, president and CEO of the Missoula Area Economic Development Corporation told a crowd of about 75 people gathered at the Lolo Community Center Tuesday night, but the reaction from the public was decidedly cautious.

King presented the final draft of the Bitterroot Resort Economic Impact Analysis report for public review during the Lolo Community Council’s regularly scheduled meeting. The report, which was prepared by the Portland-based consulting firm ECONorthwest, analyzed the potential economic impacts to Missoula and Ravalli Counties of both a small and big version of the proposed Bitterroot Resort south of Lolo.

The big version would be a four-season destination resort which would include residential development, commercial sites, a convention center and two golf courses on developer Tom Maclay’s former ranch south of Lolo. The big version would also include a ski area that would extend from the valley onto adjoining Forest Service land on Lolo Peak and the Carlton Ridge Natural Area. Maclay has yet to receive approval from the U.S. Forest Service for this controversial proposal. 

If Maclay cannot win approval to operate a ski resort on public land, he has said he will build a smaller private or semi-private resort on his 2,900 acres of private land, the smaller version analyzed in the report. 

The report, which does not take a stance on whether or not the resort should proceed, included factors such as construction jobs, tourist visits, consumer spending, residential development and seasonal employment in determining the resorts economic impact for ten years and 20 years after development begins. 

Under the larger of the two proposals, the resort would account for 3.2 percent of the study area’s 2007 economy by year ten. By year twenty, total economic output would exceed four billion dollars and be one of the five top employers in the two county region.

The bigger resort would have a significant job-growth impact on areas outside the immediate resort, such as the City of Missoula. New job creation in these secondary areas is expected to exceed 2,000 in the first decade and exceed a total of 3,500 new jobs by the end of the second decade. Approximately three quarters of these new positions will be in the service and retail sectors, King said

The tourists and other visitors to the region are expected to drop a lot of cash outside the resort. These guests, which could increase by over 712,000 visitor days annually to the region by year 20, are projected to spend between $50 and $80 million annually outside the resort. Approximately two-thirds of these revenues would go to the retail and service sector, King said. 

Local governments would experience an annual revenue gain in the neighborhood of $3.8 million by year ten and $6.2 million by year 20. 

The report, however, did not analyze any potential costs to existing services and of building new infrastructure. Nor did the report assess less quantifiable data like environmental costs or quality of life impacts. 

Critics noted that the report relied heavily on data supplied by the Bitterroot Resort to base its projections of visitors and thus generate its economic data. 

That fact should not diminish the report’s usefulness as an educational tool, King said. “The methodologies used here are accepted by economists across the country.”

Attendees voiced concerns over the resort’s potential impacts on existing infrastructure such as roads, how improvements to existing infrastructure would be financed, impacts on property taxes and general quality of life issues. Some of these impacts might be mitigated by impact fees paid by the developers to the city, county or state, King said.

“The question here is: Is the revenue created by the resort sufficient to cover the cost of these services?” King said. He noted that much of the residential development in Missoula County does not pay for the services it requires. According to King, the proposed resort supports impact fees.

A number of people said they feared the resort being built and their property values rising beyond their ability to pay property taxes. 

The report’s comparisons of other resorts in places like Utah and Idaho demonstrated that their development raised existing property values. But the impact of new development on area taxes is not something the report quantified, King said. He added that due to Montana’s tax code, rising property values associated with new development do not automatically correlate to an increase in property taxes.

Several people questioned the need for new recreational development in the area, citing the fact that many of the additional amenities the resort intends to offer, like hiking and horseback riding, are already available for free on public land. 

“We have the last best Bitterroot Resort all along this river,” one woman said. 

But at least one person believed the resort would enhance the areas recreation and economic opportunities. 

“I hope it goes through because I am a skier,” said Jeff Hutton, a long-time Lolo resident who lives next door to the Maclay property and skis regularly at Snowbowl. Hutton believed the analysis highlighted some of the positive economic benefits this “clean industry” would bring to the area and called it a good starting point for further evaluation. 

MAEDC and the Missoula Area Chamber of Commerce commissioned the report jointly to help businesses, governments and the public at large reach a better quantitative understanding of the economic impacts of the resort on the local region, King said. The MAEDC has not taken a position on the resort’s proposed development.



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