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Canadian Farmers’ Cooperative Buys Sportsman’s Warehouse

The largest outdoor retailer in the New West is being purchased by Calgary-based UFA Co-operative Lld

By Bill Schneider, 11-24-08

UPDATE: At the end of this article, I’ve posted a release I received on 11-26-08 from UFA.--Bill Schneider

Rumors of financial troubles at large outdoor retailers, including Sportsman’s Warehouse, have been swirling around for months. Now, it looks like “America’s Premier Outfitter” has become “North America’s Premier Outfitter.” The largest outdoor retailer in the New West is being purchased by Calgary-based UFA Co-operative Lld.

And it looks like UFA has the cash to do it. On its website, UFA describes itself as “a progressive, multi-billion dollar organization committed to serving rural communities.”

Established in 1909, UFA, which stands for United Farmers of Alberta, has grown from a small-scale local co-operative into an extensive retail and distribution network with 35 farm and ranch supply stores, over 120 gas stations, and more than 110 000 members. And now, it’s expanding from agricultural into outdoor retailing.

In a November 20 letter to employees and vendors obtained by NewWest.Net, Sportsman’s Warehouse Chairman and CEO Stu Utgaard called the transaction an “investment” and “cash Infusion” that will “allow us to improve the flow of merchandise to the stores.” But sources in Sportsman’s Warehouse tell me they consider it an acquisition.

Utgaard’s letter is in response to recent failure of the company to keep adequate inventory on the shelves because of being on credit hold or at least watched carefully by vendors not wanting to increase their exposure when already faced with late payments for past deliveries.

“This cash infusion should support the continued growth and development of the company in the future,” Utgaard wrote, but at the same time, he said goodbye to his 5,500 employees. “I will no longer serve as Chairman and CEO, and may not have any executive authority unless they (UFA executives) discover that I have some redeeming qualities in the future.”

Calls to Utgaard and UFA’s Corporate Affairs office for comment on the sale have not been returned.

UPDATE, 11-26-08: I received this press release today and a note from UFA spokesperson Natalie Dawes who confirmed that “UFA Co-operative Limited is poised to acquire US-based outdoor retailer Sportsman’s Warehouse, which is an important step in UFA’s diversification and growth strategy.”

The full text of the press release follows:

UFA Co-operative Limited’s increases annual revenue by
$800 million with proposed acquisition of Sportsman’s Warehouse

Calgary, AB, Nov. 26—UFA Co-operative Limited is poised to acquire a majority interest in Sportsman’s Warehouse, increasing the co-operative’s annual revenue by $800 million.

Sportsman’s Warehouse is a privately-owned outdoor outfitter with annual revenue topping $800 million and 67 stores in 38 American states. The acquisition aligns with UFA’s strategy to diversify beyond its traditional businesses.

“UFA is a co-operative serving the people who live, work and play in rural communities,” says Dallas Thorsteinson, president and chief executive officer. “Acquiring Sportsman’s Warehouse fits perfectly with our strategy to create sustained valued for our owners by expanding to become a well-rounded rural marketer.”

UFA will acquire a majority interest in US-based Sportsman’s Warehouse. The acquisition is subject to successful completion of negotiations and a comprehensive due diligence process. UFA has already made a significant cash injection into the US retailer to ensure it’s well stocked for the holiday retail season.

UFA is driving a controlled diversification strategy that includes construction and outdoor- lifestyle businesses. As a rural marketer, outdoor recreational products and services are a logical extension of UFA’s existing relationship with customers and members. UFA acquired Canadian outdoor outfitter, Wholesale Sports in July 2008. Sportsman’s Warehouse expands the co-operative’s lifestyle business while financially strengthening the co-operative. With the addition of Wholesale Sports and Sportsman’s Warehouse, UFA is a major North American force in the outdoor adventure industry.

UFA’s 2007 revenues were more than $1.8 billion, ranking it among the 40 largest Alberta companies in terms of revenue, according to PricewaterhouseCoopers and Alberta Venturemagazine. In 2008, UFA revenues will top $2 billion for the first time, having surpassed the $1 billion mark just four years ago.

“UFA is expanding beyond our traditional businesses to ensure that we can continue to serve our customers and owners.” Thorsteinson added, “Our growth reflects our commitment to the people who have owned UFA for 100 years.”

About UFA Co-operative Limited

UFA Co-operative Limited is one of Alberta’s most dynamic enterprises. Canada’s largest re-seller of diesel products serves rural communities throughout Alberta, B.C. and Saskatchewan with a construction division and an unmatched network of retail stores and petroleum outlets. With $2 billion in annual revenues and 120,000 active members, UFA is one of Canada’s most successful co-operatives.



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