Missoula News

Your local online source

OPINION

Economic Fear Spiral: Being Scared Witless is for the Birds

When it comes to economic carnage, there's a reason it's not polite to stare. It's bad for us.


By Amy Linn, 2-01-10

Flickr photo by <a target=

Flickr photo by Doug Wheller.

There are two general reactions to a car wreck: rubbernecking, or averting your eyes. Call it the owl versus the ostrich.

Which is the better approach for humans? Maybe neither one works on its own, and the best tactic is a combo.

Consider the horrid economic news. Stare at it too long and you’ll come to a standstill and potentially get clobbered from behind. Ignore it completely and you won’t be able to navigate the slowdown.

An owl-rich, on the other hand, would only look at the wreck long enough to get the information it needed. Been there, seen that. It would move off and find something new.

Sounds easy, of course, but it isn’t all that simple to look away when it comes to the economy — the wreckage is everywhere, from Flathead County to the Wyoming border. Take a stroll down four blocks of Higgins Avenue in Missoula, from Front Street to Spruce, and you can’t escape the visuals, including eight storefronts with a “for lease” sign in the window and an alarmingly large yellow STORE CLOSING banner on the Macy’s building. Gone or almost-gone are the Hallmark store, the Gibson Schweyen & Englund Gallery, Splash Kitchen & Bath, Moose Mercantile, Starbucks, and Moxiberry.

There’s also been a “for sale” sign on the Army-Navy building, joining an online list of downtown Missoula real estate, some of it on the market for months.  The buildings for sale (or in foreclosure) include the Top Hat bar (134 W. Front St., $1.9 million) and the Howard Apartments (137 & 139 W. Main/Ryman St., $903,000, foreclosed on and unsold at auction January 20).

Economic wreckage, of course, is also strewn across the nation (notice how I can’t seem to tear my own eyes away from it for this very story?). Sales of new homes fell 7.6 percent in December, “capping the industry’s worst year on record,” according to Alan Zibel, real estate writer for the Associated Press.  December’s sales pace for new homes was down 75 percent from the market’s peak in July 2005.

Montana’s economic trauma over the past two years includes job layoffs, higher unemployment, business closures, home foreclosures, decreased consumer spending and the erasure of people’s retirement funds. The Flathead Valley suffered a 30-year low in construction in 2009, according to Jim Kelley of Kelley Appraisal, as reported by the Flathead Beacon. Job growth, the engine that could drive us out of this hole, probably won’t happen for another year, economists predict.

Therein lies the wreck. And if we stare at it much longer—if we’re frozen in place like rubberneckers—we’ll stay terrified.

Banks are the institutions that need to lose the terror first and foremost. Banks—whose greedy abandon helped get us into this mess—are now so over-cautious and tightfisted that they’re hurting us all over again. Yes, this is oversimplified reasoning, but banks have to put the pendulum back where it belongs and start lending again to worthy people and small businesses. Mr. and Mrs. Average should not be suffering and denied mortgages or loans because of the misdeeds of financial titans playing with credit default swaps.

Once Mr. and Mrs. Average get their loans, they can bolster their businesses, open new ones, and hire people. In the meantime, those of us walking down Main Street USA—or Higgins Avenue, Missoula—need to stop staring at the “for lease” signs. Scared, depressed people don’t invest, they don’t rent that storefront, they don’t buy that ad, or that dress, or even a Valentine’s Day dinner.

Fear is the trickle-down effect that Reagan never mentioned, but FDR understood. If we let it rule us, we make lousy decisions or none at all. If we conquer it, we can take a look around, and see something different behind those “for lease” signs. We’ll see opportunity. And maybe the chance to fly.



Like this story? Get more! Sign up for our free newsletters.

Back to the NewWest Missoula page

Comments

Add your comment below

By Mickey Garcia, 2-01-10
By bearbait, 2-01-10
By Mickey Garcia, 2-01-10
By Amy Linn, 2-01-10
By bearbait, 2-01-10
By John Molloy, 2-02-10
By CRH, 2-03-10
By Mickey Garcia, 2-03-10
By greeno pelligreeno, 2-14-10
By Eva, 2-22-12

Comment Policy

NewWest.Net encourages robust and lively, but civil participation from our readers. By posting here, you agree to the NewWest.Net terms of service. You agree to keep your comments on topic, respectful and free of gratuitous profanity. Contributions that engage in personal attacks, racism, sexism, bigotry, hatred or are otherwise patently offensive will be subject to removal.

Other than using a filter that scans for comment spam, we do not moderate contributions before they are posted and we do not review every thread, so we ask that you help us in keeping the discussions civil and appropriate. Please email info@newwest.net to notify us of comments that may violate these guidelines. Thanks for your help and cooperation. Click here for some tips on how to best interact on NewWest.Net.

Your Comment

Name

Email

Remember my name and email address.

Notify me of follow-up comments.