Category Archives: Digital Branding

By Jim Nichols Many analysts are predicting that by 2014, more Americans will be using mobile devices to get online than PCs. This includes phones, iPads, other tablets, and a host of other niche devices. Given that, it makes sense … Continue reading →

By Jim Nichols In February 2010, eMarketer published some surprising data about the relative power of recommendations online versus brand-sponsored message. According to the highly reputable research company, a recommendation online has 12 times the persuasive power of brand-sponsored content. … Continue reading →

By Jim Nichols In the past several years, there’s been a sea change in how people spend their time online. Sites like Facebook and Twitter are becoming the dominant ways that people spend their time online. And while both sites … Continue reading →

By Jim Nichols Chances are your company already has a website. I want to take a few minutes today to talk about ways you can make a website more effective. Broadly, these suggestions fall into four buckets: SOCIALIZATION While social … Continue reading →

By Jim Nichols Chances are if you’ve done anything at all in digital, it’s Search. For this post I am going to assume that you are already buying at least some keywords, but may not have thought about some simple … Continue reading →

By Jim Nichols The biggest challenge in digital is not figuring out what to do, it’s figuring out what NOT to do. There are dozens of potential platforms to consider. But choosing is easy if you make digital an extension … Continue reading →

by Jim Nichols Few doubt that digital media are changing the ways that people communicate. For brands, the changes are just as dramatic. While I think most marketers were aware of at least some digital trends in the 2000 decade, … Continue reading →