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Mid-Term Election Followup

The “Why” Behind the Tester Win


By Courtney Lowery, 11-08-06

After a long night of trying to figure out if Democrat Jon Tester won the Senate Race in Montana, my foggy brain is now trying to come up with a cogent explanation of why Tester won the Senate race in Montana.

Pundits across the nation are poring over the Montana results, and some have been calling me up and asking just what Jon Tester's win over three-term incumbent Sen. Conrad Burns means. Means. Really, why did he win?

I cringe at these questions, because the short answer is, it's complicated, and the long answer is not fit for a soundbite. But I'll take a shot at it anyway, and here it is:

No, it's not about Iraq. No, it's not about Bush. It's not about corruption either, and it's not really about a red state turning blue. It's about politicians learning how to cater to an independent-thinking state.

It's about Montana and Montanans, if that isn't too squishy for you. I grew up here, and I've watched this race since it's first day and have had ample opportunity to spend time with Tester and his clan, but I'm still uncomfortable with the generalizations. But, here are a few anyway.

It was the battle over who was more "Montanan" that made this race so down-to-the-wire close. If it was just about corruption, Tester would have had a landslide on his hands. If it was just about who could bring home the bacon, Burns would have won, and won big. If it was about George Bush, well, Bush is still surprinsingly popular in these parts, and the assocation certainly didn't hurt Congressman Denny Rehberg. If it was about Burns' gaffes, it likely was not about the "Hugo" immigration quip or even the "raghead" comment. It was the attack on a wildland firefighters, who are
local heros.

And if it was just about who had the most cow crap on their boots … hell, we all know it wasn't about that.

Corruption was a key issue in the campaign, for sure, but not in the way people assume. Corruption didn't play out in Montana like it did in other states. Montanans were more angered by Burns being in cahoots with people who had no interest in Montana than they were about who those people were or what they did. It wasn't about Abramoff, or a feeling that Burns was dishonest. It was that he had gone native in Washington, and that was unforgiveable.

Burns had the man-of-the-people thing nailed in the beginning of his career, but after three terms, he started to smell too East Coast and the persona didn't work anymore. That's why even in many of the bread-and-butter Burns places in rural Montana, Tester was close. He didn't get close enough to take those counties, and in fact, didn't perform as well as perhaps he should have, but his numbers looked OK in some places, which means Burns wasn't passing the smell test anymore.

It's also why the Burns camp went right for Tester's persona out of the gates, tying him to the likes of Teddy Kennedy, Hillary Clinton, Chuck Schumer. It wasn't about these people being "liberals," it was about Tester's back being scratched by people -- again -- who have no interest in or knowledge about Montana. That was the message we got. "Liberal" was almost always prefaced by "out-of-state."

It's also why personally, when Harry Reid promised to hand Tester a seat on the Senate Appropriations Committee, I wilted a little.

When Tester hit the big leagues after the primary election, garnering all manners of national attention and support, I actually started to think "this is bad for this campaign." It's how the game is played, especially in high-profile race with a very powerful and well-funded incumbent, but it didn't sit right with me and I know I was not the only one.

Are we turning "blue" here? No, this isn't about turning red or blue, it's about Montanans trying to figure out how to run for Montanans.

I'm not saying they got it right on either side this time (especially with the last few weeks of ads), but they tried and that's what the nation should take cues from. Gun-toting, traditional-marriage-loving, cowboy-boot-wearing Democrats won't work everywhere. And if they did, Montana wouldn't want them anymore.

The key to this election was not about tying a race to what's happening nationally. It was about tying a race to a proud sense of local identity - an independent, pragmatic, no-nonesense local identity.

It worked for both Conrad Burns and Jon Tester this time around. It just worked a little better for Tester.


Now, after all that boxing in by someone who doesn’t like boxes, tell me why you think Tester won and maybe I'll use it in my next interview.







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