DON'T OVERREACT TO WILDFIRE NEWS

Red Skies Over the Tourism Industry


By Bill Schneider, 8-09-07

 
 

Since the legendary fires of 1988 when Yellowstone and a lot of other places went up in smoke, the tourism industry has had a fiery challenge.

Forest fires are big news at NewWest.net and any other news outlet with no chance of this changing. Nor should it change, because people affected by fires need the most current information possible. For the most part, the media and fire information officers do a great job keeping us informed, but all this news coverage has activated the Law of Unintended Consequences. With these “Western Forests Ablaze” headlines, the media unintentionally sends out the false impression that the entire New West is burning up and that traveling there isn’t smart or safe.

Not to belittle the real problems some people and communities suffer from forest fires, I say, “Whoa, partner. It isn’t nearly as bad as it seems.”

Sure, we have a few forest fires burning. We always do in August and September, it seems, but outdoor life doesn’t close down for two months. We locals have learned to take the fire season in stride and continue to do what we always do--hiking, fishing, cycling, paddling, et al and not working too hard during summer months. The Harleys are still out there on the highways en masse; all the resorts, outfitters, restaurants and shops are still open for business; and people go on breathing just like they did the other ten months of the year.

In fact, I’m posting this column the day before I take off on a long backpacking trip up into my Real Office, the Beartooths, with zero fear of being burnt to a crisp or suffocating on smoke. Last week, I went on an overnight hike with my grandkids up in the Spanish Peaks and had an idyllic trip--no smoke, cool temperatures, good fishing, and a five-star camping spot. And we had the entire lake all to ourselves--perhaps because most people were hunkered down somewhere worrying about forest fires.

I suppose I could be happy with the overreaction to a few forest fires because I have all these great places to myself, but that would be sort of selfish, don’t you think?

So, travelers, you’re always looking to the locals for advice on shopping and dining and fishing, why not do the same when dealing with forest fires?

Having said all that, it’s also true that this seasonal phenomenon adds an extra level of planning for anybody traveling to the New West. In Montana, for example, you might need to divert from the Bob Marshall to Glacier Park because the Bob has a couple of fires going strong and Glacier has none. This seems about as hard as switching motels.

And hikers, boaters and anglers need to watch for fire-related restrictions such as stream and trail closures.
These restrictions are usually localized and temporary, but you want to know the fire situation before leaving home--and have a Plan B just in case a fire blows up while you’re on the road.

Fortunately for travelers, fire officials have excellent websites with current information. Here are a few to get you started: Inciweb, National Interagency Fire Center and Forest Service Operations Center. Most state travel agency websites, such as Travel Montana, also have updated fire information.

So, be careful, do more planning, have options, but don’t cancel your vacation.



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Comments

By w. Sites, 8-09-07
By Matthew Koehler, 8-09-07
By Capt Bob, 8-09-07
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By Does the right hand know what the left hand is doi, 8-09-07
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