ZUMBO AFFAIR SENDS CHILL THROUGH OUTDOOR PRESS

NRA Destroys Long-time Friend


By Bill Schneider, 2-26-07

 
 

Jim Zumbo is (or was, I should say) probably the most well-known and influential hunting writer in all of America. The banner on his website is “Hunting is spoken here,” and he has been among the most outspoken defenders of the hunting and gun ownership throughout his storied 40-year career, including being a loyal member of the National Rifle Association for those 40 years, even helping the gun group set up the Great American Hunting Tour. He has authored several books on hunting, and he may be the only person ever to hunt deer in all fifty states.

Now, gun rights zealots call him Jim Dumbo and a wet-behind-the-ears neophyte and refer to his website as “Powered by the Brady Campaign.” In less than two weeks, these attack dogs effectively destroyed the career of their good friend, all because he said one thing in 40 years that they didn’t like.

On February 16 on his blog on the website of the Outdoor Life Magazine, where he has worked since 1962, most recently as hunting editor, Zumbo made a comment that makes sense to most Americans. (I can’t link to it because Outdoor Life immediately removed it and replaced it with Zumbo’s termination notice.)

All this happened late one night after Zumbo had been coyote hunting in Wyoming with a Remington Arms PR rep to test out a new bullet. Earlier that day, Zumbo had heard about a new trend of using M-16 and AK-47 knock-offs (sometimes called “black” rifles) for hunting. I had to piece together what Zumbo said from several articles and websites, so this might not be the exact context, but it’s close. Jim Zumbo unintentionally caused his sudden retirement by making this comment:

“I must be living in a vacuum. The guides on our hunt tell me that the use of AR and AK rifles have a rapidly growing following among hunters, especially prairie dog hunters. I had no clue. Only once in my life have I ever seen anyone using one of these firearms.

“I call them ‘assault’ rifles, which may upset some people. Excuse me, maybe I’m a traditionalist, but I see no place for these weapons among our hunting fraternity. I’ll go so far as to call them ‘terrorist’ rifles.

“Sorry, folks, in my humble opinion, these things have no place in hunting. We don’t need to be lumped into the group of people who terrorize the world with them, which is an obvious concern. I’ve always been comfortable with the statement that hunters don’t use assault rifles. We’ve always been proud of our ‘sporting firearms.’”

Immedately following the posting, Remington Arms severed all ties with Zumbo; Outdoor Life fired him; and the Outdoor Channel canceled his weekly Jim Zumbo Outdoors program because sponsors (Remington, Cabela’s, Mossy Oak and others) pulled their ads.

How did this happen? I almost hate to say it, but the Internet provided an easy way for gun zealots who worship black rifles to orchestrate a massive smear campaign.  Zumbo quickly apologized, saying he would go hunting soon with an assault rifle and “I should have gone to bed early” instead of posting on his blog, but gun nuts dismissed his sincere apology as self-serving talk from a guy trying to save his job. They called for a boycott of Remington and Zumbo’s other sponsors, sent thousands of e-mails to Outdoor Life and the Outdoor Channel demanding Zumbo’s termination, and lit up the blogsphere with vicious attacks on one of the best friends they ever had, all akin to an uncontrolled cyber-firestorm destroying everything in its path.

Outdoor Life and the Outdoor Channel value advertisers like Remington much more than any personality, so they instantly bowed to the pressure. All Zumbo’s sponsors did the same, sending a shock wave through my profession, outdoor writing.

Knowing what just happened, if I needed a new shotgun, even though I’ve faithfully used by Remington Model 870 for 42 years, I definitely would buy a different brand, not because the company sponsored a Brady sympathizer, but because it didn’t have the ability to forgive one mistep by a long-time ally.

Some outdoor writers came to Zumbo’s defense such as Tony Dean of South Dakota and Pat Wray of Oregon, but most were apprehensive about entering the flay. The message was clear. Say the one word the gun rights snipers don’t like, and the only job you can get is greeting people at Wal-Mart.

Wray, who writes for the Corvallis Gazette Times said it best in his February 24 commentary: “Something very strange happened in the world of outdoor communication this week. One of America’s best known hunting writers slipped and metaphorically cut himself, so a few thousand of his closest friends ate him alive.”

In his column, Wray blamed the NRA for the overreaction. And when I looked on the NRA’s website, the gun group actually boasted about the destruction of Zumbo’s career as an example of what happens when somebody crosses them.

“The ensuing wave of grassroots response in support of the Second Amendment is a clear indication that America’s gun owners will act swiftly and decisively to counter falsehoods or misrepresentations perpetuated by any member of the media – whether it is one of the major networks or a fellow gun owner,” the NRA stated in its release severing all ties with Zumbo. “It is our hope that Mr. Zumbo will use his energy and talent to help preserve our Second Amendment, America’s First Freedom, by ensuring that no one else falls prey to the tragic demonization of gun owners.”

Wray called the owners of military-style rifles “a crowd of vicious, vengeful, vitriolic jackals” and blames the NRA making them so. “For decades the NRA has fostered a climate of fear and paranoia among gun owners. They have hammered home the message that everyone is out to take our guns and that compromise is tantamount to treason. They created an attitude within their membership that anyone who disagreed was an enemy and the best defense was a good offense.”

I see this whole affair as chilling, because, as I remember it, the Second Amendment comes right after the First Amendment. On the scale of things, owners of military-style firearms represent a small part of our population--those of us who support using them for hunting, also small. Yet, this group of NRA-trained thugs can not only eat a good friend alive like meat thrown into a school of piranhas, but they can and have made other outdoor writers ultra-wary about saying anything that might cause their own fate, which is the goal, of course.

To me, it seems like outdoor writers are giving the black rifle Gestapo their victory with their silence. And not just writers. Where is the outrage from millions of hunters who agree with every word Zumbo posted on his blog? Where are the thousands of emails to Remington, Outdoor Life or the Outdoor Channel from hunters who wouldn’t be caught dead hunting with an assault rifle? Why aren’t they coming to Zumbo’s defense?

Without the outrage, without those thousands of emails, we can put this one down as an ugly “W” for a fanatic minority.

Footnote: Just in case you agree, I’ll make it easy for you. Here are the email addresses: Outdoor Life (), The Outdoor Channel (), and Remington Arms ().



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