Lewis & Clark Travails

Wall Street Journal Reporter Pilloried by Sensitive Montanans

By Jonathan Weber, 7-26-06

Wall Street Journal reporter Brooks Barnes was born in Conrad, Montana and grew up in Billings, so it came as something of a shock to him earlier this week to be raked over the coals by residents of his home state for being, to paraphrase, an arrogant, insensitive East Coast media elitist.

Barnes' offense was a front-page story about how the Lewis and Clark bicentennial has been a bust from a tourism standpoint. This is not news to anyone who has followed the three-year-long celebration, and Barnes' piece, which ran in the soft feature position known at the Journal as the "A-head", was a colorful but generally straightforward account of why the celebrations haven't worked out as planned and what it looks like when small towns prepare for a visitor stampede that never materializes.

In Great Falls, however, the citizenry was not amused. The Great Falls Tribune (owned by the Virginia-based Gannett Co.) ran a story saying that the Journal had made Montana "the butt of Lewis and Clark jokes among East Coast circles for the next 200 years." The Tribune piece complains that the Journal "picks on communities that poured money into Lewis and Clark events," and that it "goes on to mock Fort Benton's police for practicing crowd control drills..."

Barnes says the story generated more email than anything he's ever written for the Journal - no doubt due in part to the Tribune helpfully including his email address at the end of its piece. And the email wasn't pretty: "only a bitter moron would write article talking badly about people celebrating l&c" (sic), read one missive. Said another: "I think you are mean, small minded, and over critical. How dare you poke fun at a state and it's people that shared their beauty, culture and freindship with you just so that your ugly opinion could be put in the wall street journal. yuck you suck!!!! But maybe you did our state a favor anyway since it will keep ugly people and their ugly opinions (like you) out of our state since we don't want them here anyway!!!" And another: "You are a prime example of a person who is intolerant of others, and who thinks himself so special in this world that he tries to make himself feel better about himself by ridiculing others whom he knows little about."

"The Tribune piece had this insinuation that it was an 'East Coast' thing," said Barnes. He attributed the vitriol to a general distrust of big media.

Barnes was annoyed that Tribune reporter Chelsi Moy never called him before she wrote the piece. And here's where the ironies - or the incestuous nature of journalism, take your pick - really start to get thick. I know Chelsi from her days as a journalism student here at the University of Montana, and she is a good reporter and a very nice person. In fact, Chelsi was the recipient of a scholarship honoring the late Jeff Cole, a Journal reporter and Montana native who was a close friend of mine - and also a close friend of Barnes' boss, Journal media and marketing bureau chief Rich Turner.

Maybe East Coast media elitism is a contagious disease you can catch as soon as you move across the Hudson. Or maybe Barnes committed the sin that's gotten reporters in trouble from the beginning of time - he pointed out something that the people involved are just a little bit sensitive about. [End of article]
Comment By eastcoastwriter, 7-26-06

IMHO, your last line sums up the situation perfectly. The collective inferiority complex of your readers is as big as the Montana sky.

Comment By eastcoastwriter, 7-26-06

[I meant to refer to Trib readers, not New West readers, in my previous comment. Sorry]

Comment By Craig Moore, 7-26-06

Jonathan, when I was a child back in the 50's my mother took my brother and me to visit family in the New York area. I remember trying to pay for something with silver dollar I brought from Montana and was asked by the vendor whether it was real. Also, I remember being asked by one East Coastie whether the Indians were still hostile. I guess we all have our regional biases.

Comment By Jennifer McKee, 7-26-06

Another irony -- or turn in the incestuous nature of journalism: Brooks Barnes is one of my good friends from high school. He and I -- along with another friend -- were co-editors of Billings Senior High's Bronc Express student newspaper in 1993. Barnes is not an "East Coast snob," but a graduate of Lewis and Clark Junior High right there in Billings, Mont.

Comment By Kirk Siegler, 7-26-06

I agree totally with the last line - that the article points out that some people involved are a "little bit sensitive about" the bad press.

When the late Stephen Ambrose made the prediction that millions would visit the Bi-Centennial route - scores of towns like GF and Fort Benton scrambled to prepare for what was expected to be a huge rise in tourism. When the numbers didn't show, I think it's only a natural reaction as a journalist, to point that out - and point out that many of these communities may have over-planned. I know it was a no-brainer for me, when I was based in Montana at the time.

That said, I didn't see the article as it appeared in print, but, through your link, it appears to me that Chelsi was writing a pretty light hearted column about the Journal piece, no?

Comment By Courtney Lowery, 7-26-06

I agree, Kirk. I thought it's been lighthearted all the way around: Barnes' piece, Chelsi's piece and now Jonathan's coverage of where the two came together.

And, as far as irony goes, I might have everyone beat: I've worked with Kirk, Jennifer, Jonathan AND Chelsi.

And, even though I grew up near Great Falls, I've never gone to a Lewis and Clark event other than to cover it for the Great Falls Tribune, which is when I first met New West Travel and Outdoor editor Bill Schneider about 10 years ago.

Comment By Craig Moore, 7-26-06

I would hazard a guess that most upset Montanans only read the GFT article and its interpretive "mocking" by the WSJ. In my opinion, Brooks Barnes wrote a fair piece. When some communities in other states celebrate Norwegian Independence Day by having the Norwegians line up on one side of the street and throw firecrackers at the Swedes on the otherside, and the Swedes light them and throw them back, I don't think many Montanans will travel to those festivities either. However, these celebrations may provide the opportunity to practice Homeland Security drills. ;)

Comment By West of the Potomac, 7-26-06

After reading Courtney Lowery's post, I'm conflicted. I wasn't smart enough to imagine that Chelsi Moy might just be pulling GFTrib readers' legs. If true, I recommend that she ramp up her sarcasm a bit more so that we rubes from the West who work on the East Coast get the joke.

Maybe I've been away from the Mountain Time Zone (South Dakota, actually) for too long.

Anyway, both writers seems to be fully capable of reaching their readers, with a good measure of crossover. My sentiments rest with Brooks Barnes' on-target analysis. It's been tough going for the L&C;promoters. Four years is a long time to keep a party going. People (but not Barnes) from populated coastal regions (especially the East) do maintain a "they're all frozen hayseeds" attitude about much of the High Plains and Mountain West. Such fools; they don't know much and are missing out on even more. But that might not be an altogether bad thing. I was in Missoula last week and could not help but notice the pinch from suburban development and lots of traffic. But we loved a lazy float trip on the Bitterroot, and time spent with family and newly made friends.

Keep taking care of things throughout the region. We'll do our part back here by telling the Lewis and Clark story to all who will listen. To keep things from getting much more crowded in your part of the world, we also will keep telling East Coast city folks that an appropriate christening gift for a newborn is a set of baby's first jumper cables.

We remain homesick somewhere in Fairfax County, Virginia.

Comment By Rick Blaskovich, 7-27-06

I'm from Montana and the story was right on. Even the local papers last year talked about the monetary loss local business and the city suffered because the numbers never materialized. Much ado about an expidition which never found what they set out to find.

Comment By Marietta (Warden) Dixon, 7-27-06

Anyone who pays attention to history could have predicted that the Lewis & Clark celegration might not generate the kind of interest anticipated by Montanans. Also, I know lots of people who are from Montana who have not become "east coast elitists".

I am the grandaughter of the long-time owner/ publisher of the Great Falls Tribune, Oliver Sherman (OS) Warden. Most of the decendants of the Warden family are living elsewhere now, but we still remember the days when OS and his son Robert made the "Tribune" what it was. To the extend that the "critical" article implied that Native Americans were not supportive, I can't disagree. When I lived in Great Falls, the Indian children from the reservation were segreated. I was criticized for making friends with a girl from the "Res". At that time, I watched as OS was made an honory Chief of the Blackfeet Tribe at the State Fair.

I was born in Washington D.C. My mother, from Great Falls, and father, from Missoula were so proud to have come from Montana. And I am proud as well that my roots are there. One of my cousins (2nd or 3rd) told me about twenty years ago that his goal was to get the Tribune back for the family. Pretty short sighted, but he was only 18 at the time.

Comment By Recent Big Sky Visitor, 7-28-06

I think it's spin to say that Chelsi's piece is light-hearted. It started out ok but then goes into whiny mode, saying that the article "picks on" certain communities, and that it "mocked" the Fort Benton preparedness effort. These are very poor word choices and sound more like a letter to the editor than an article by a graduate of journalism program. The article didn't pick on or mock the cities named, it simply named them and provided details. That's what professional journalists do. Chelsi should know that.

Comment By Mike K., 7-28-06

I have to agree that Chelsi is revealing more about her lack of understanding of subtle irony than anything else (http://nl.newsbank.com/nl-search/we/Archives?p_action=doc&p_docid=1131D920523DA1C8&p_docnum=1&p_theme=gannett&s_site=greatfallstribune&p_product=GFTB). She plays to the lowest common denominator and encourages an us vs. "them east coasters" mentality which reflects much worse on Montana than the WSJ article did.

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