By Allen M. Jones, 8-06-06
Ten years ago, feed me a couple glasses of wine, one of my favorite subjects was the lamentable state of publishing in Montana. For a region with such a wealth of writers and photographers, there were so few local outlets where they could legitimately take their work. After my own deal, Big Sky Journal (founded specifically to try and fill this void), there was only Montana Magazine with its endless photos of wildflowers and nostril shots of goats, and the intrepid but mostly irrelevant University of Montana student literary journal, Cutbank.Dear Allen,
I would like for you to reconsider your veiws on Distinctly Montana magazine. The magazine is now one of the top sellers on the newstand with a nearly 60% content from some of the best writers and photographers in the state.
I would also like for you to reconsider your veiws on Montana Quarterly. It is a magazine that is not selling very well on the newstands and has mostly newspaper/tabloid style content.
Please take a new look at both magazines latest issues with fair and thoughtful consideration.
Thank you for your comment, Jeff. You are one of the publishers of Distinctly Montana, are you not? Indeed, your magazine provides a service to the region and its businesses. My complaint with Distinctly Montana has been that it too often seems as if its content is dictated by its advertising. In other words, here's an artist's profile, and immediately thereafter, a full page ad from the artist. When editorial is for sale, then the integrity of the magazine's content is called into question, and the service to the readership is finally negligible.
I would be delighted to be reassured that Distinctly Montana does not bias its editorial coverage toward its advertisers.
After your comment, I picked up the most recent issue and was pleased to see Rick Bass and David Petersen included, both writers I admire. Good job.
I won't address your criticism of Montana Quarterly, which strikes me as inappropriate coming as it does from a competitor. As a freelancer, I've done (and will continue to do) work for Montana Quarterly. A fine magazine.
Dear Allen,
I agree with you that editorial should not be for sale, as it de-credits the magazine and the advertiser. There are other publications that contain a large amount of obvious "advertorial" in order to build their advertiser base. Our editorial has never been for sale, and never will be. Certainly an advertiser that happens to get coverage in the magazine sometimes chooses to advertise in that edition.
I apologize if my comments toward Montana Quarterly seemed inapproriate. We deem them to be a fine publication as well. I was only attempting to point our our differences.
Best Regards.
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