The Complicated Life of Shaun White

By Jonathan Weber, 1-24-10

Snowboarding icon Shaun White made more in endorsements last year (some $9 million) than any football or baseball player except for Peyton Manning - and that pretty much sums up the conflict that confronts a media superstar in an ostensibly counter-culture sport. A New York Times story today discusses the unease that White’s fame and fortune has created in the sport, though it generally credits White with balancing it all about as well as he does his double-cork backflips. He might have a secret half-pipe [End of article]