By Marjorie Smith, New West Unfiltered 1-10-06
To the editors:
Re: No Performing Arts Center for Bozeman — Again
These kinds of projects are usually hard nuts to crack. I submit this food for thought:
A 1,600 seat theatre is a good size for hosting touring (bus and truck) productions. With that many seats it should work economically for large professional productions. But big houses like these are more expensive to operate than smaller ones.
Local groups would not likely be able to pay their way in a large venue of this size. They might not even come close to filling it. Except, perhaps, for very popular events like "The Nutcracker" or large ones like the Symphony.
If a 1,600 seat house is the only venue available for smaller productions, who pays their shortfall? According to this article, Bozeman has a couple of other, smaller theatres that might become just right for smaller events -- and with lower overhead for the presenters.
One size fits all really doesn't work well when it comes to cultural venues. Or, as I tell my clients, "a theatre that is good for everything is good for nothing." However, multiple venues of different seating capacities permit a much wider range of booking possibilties than does a single venue of a single size.
Denver is a great example of how a complex of successful cultural facilities can be "grown" over time.
I'd recommend that you begin by taking a serious look at what you already have and what it would take to make them work for smaller, regional presentations.
Providing successful venues for smaller productions can create a sense of success and confidence. And is something that can be done relatively inexpensively with existing facilities.
With greater confidence established, and needs more clearly defined, you would likely be ready to move on to the big one. Decide then about capacity, location, planning and fund raising.
You can achieve your "big sky" dream, in steps, over time.
Lawrence L. Graham, ASTC
CDAI
(404) 633-8861
Atlanta, GA
(Graham is Vice President of the American Society of Theatre Consultants)