Where Beer and Snow Meet
Multimedia Feature: What Would You Do for a Year of Beer?
Montana brewer Black Star sponsors unusual, highly subjective contest to give away its lager.By Julia Williamson, Guest Writer, 2-16-11
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| The crowd gathers Feb. 5 in Whitefish to find out what's worth a year's supply of Black Star. | |
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As more than 1,000 people gathered earlier this month in Whitefish, Montana, for the ski town’s annual winter carnival, a few hopefuls anxiously waited for their chance to win a year’s supply of Double Hopped Golden Lager in the Black Star Barter.
Contestants had to submit what they would trade or give for a year’s supply of the Whitefish brew. The event had the judges laughing and the crowd yelling for the “talent,” which ranged from the clever to the absurd.
“Its fun to challenge people’s creativity,” Minott Wessinger, founder of The Great Northern Brewery, said. Click the multimedia feature for more from the Black Star Barter.
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