REAL ESTATE IS RISKY BUSINESS

Cabela’s Still Fishing on Thin Ice


By Bill Schneider, 1-31-08

 
 

Yesterday, I had another chat with Mike Callahan, Cabela’s Senior Vice President, concerning the company’s controversial ancillary business, Cabela’s Trophy Properties (CTP). As you can see in the resulting article, Callahan certainly has been open and sincere in his belief that Cabela’s is not doing anything wrong and can actually help hunters solve the omnipresent hunting access problem.

I certainly hope he has it nailed because I’ve had so many comments, both online and offline, more than on any issue I’ve written about on NewWest.Net, and those comments tell me Cabela’s could still be courting disaster.

Some comments came from readers who just enjoy sniping, always anxious to take a shot at a struggling giant, but many came from long-time customers vowing never shop there again. If I were a Big Chief at Cabela’s, I’d be losing sleep over those comments because I know that for every person who makes the effort to write a letter, many more share the same opinion. How many people go into a restaurant, have poor service or a bad meal, and then make the effort to confront the manager about it or even put a note in the suggestion box? Not many. Most just leave and don’t come back.

I’m not talking about a little chatter down at the coffee shop and saloon, although I’ve had a lot of that, too. I’m talking about 300 comments, 95 percent or more opposed to Cabela’s having any involvement in the real estate business.

Right now, the controversy seems contained to Montana, but if it spreads to other states, the ante to stay in the real estate game goes way up for Cabela’s. It seems to me that if you decide to make an all-in bet in this game, you had better be sure you have the winning hand because there’s no chance the opposition will fold.

Cabela’s has become a player in the incremental process of gradually disappearing hunting access, the hottest button out there for hunters. In the fight for access, hunters expect Cabela’s to be an ally, but now view the company as a facilitator of what might be inevitable, the end of hunting for the average Joe and the onset of the new age where only the rich and privileged can hunt.

Cabela’s thinks it is on the right side of this issue, but apparently, many hunters (and customers) disagree, mainly because Cabela’s is so efficient at helping match sellers with buyers that it makes the changeover they dread happen faster.

On January 17, Callahan brought the corporate jet out to Helena again to present the Fish, Wildlife and Parks Commission with a $50,000 check and a promise for more in the future to be used to improve hunting access, but every comment I’ve heard since this news hit was still critical. Most called it tokenism or a bribe. Even a couple of FWP Commissioners worried about the message accepting this money would send.

But I believe the FWP Commission made the right decision to accept Cabela’s money. I have no doubt it was offered with sincerity and only good intentions. However, I’m also sure it wasn’t enough to calm the critics.

Any business plan has a risk factor, but staying in the real estate biz, regardless of how carefully controlled, looks like very risky business for the hunting and fishing retailer. I’m sure the trophy property division looks nicely profitable on paper, but my all-in bet is that the business plan doesn’t account for a large corresponding drop in retail sales.

In reading hundreds of comments, I see the frustration, but to me, it’s clear that critics have had a huge impact. Perhaps not the exact impact they wanted, which would be hearing about Cabela’s getting out of the real estate biz, but a major effect nonetheless.

Not only does Cabela’s vow to stop promoting subdivision of recreational land and loss of public hunting access, the company is convinced it can become “a positive force” ("force" being the operative word) in reversing the trend of disappearing access to both private and public land. By imposing heavy-handed controls on their brokers, the company believes it can open more land to hunters who can’t afford to pay to hunt.

Can Cabela’s really control the totally entrenched process of sellers doing whatever they can do to get the best possible price? I bet even the thought of this raises the average blood pressure in the real estate industry.

There are still doubters--and with some justification. Even after all these assurances, they can go to the CTP website and find language contrary to what the Cabela’s claims to be telling real estate agents and brokers. To counter this, Cabela’s must quickly clean up the listings on the CTP website. Here are three examples of listings, none from Montana, that need to be taken down or re-written: Rockwood, Colorado, Juniper Canyon, Oregon, and Crocker Lake, Michigan

Incidentally, at the same time I posted this column, I emailed these links to Callahan. To build credibility for his company’s new mission, I hope all three immediately disappear from both the CTP and the individual broker’s websites. If they don’t, then three affiliate termination letters should go out with copies to the press.

All this is a lot to ask from a company who wants to be a gentle giant and friendly with its affiliates. But Cabela’s needs to show doubters this level of aggression to back up its words.

After sanitizing the CTP website, Cabela’s should assign somebody to review the websites of their affiliated brokers to make sure they religiously adhere to what Callahan promised yesterday i.e. The Cabela’s Way for all listings, not just CTP listings.

In conclusion, I encourage doubters to think about this for a minute. Cabela’s is telling us they can control thousands of real estate agents and make them do things that might mean lower or slower transactions, even on multi-million-dollar deals. That’s a mighty ambitious task because the real estate industry has proven one thing over and over through the decades; nobody can control it. Could this actually happen?

Time will tell, but I for one have decided to cut Cabela’s some slack to see if they can really do it.

Footnote: To check out the rest of our coverage on Cabela’s, go to the Cabela’s Chronology.



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