wilderness issues lecture series

Climate Change Coverage Lacking, Experts Say


By Peter Metcalf, 3-05-08

When it comes to the hot topic of climate change, the news media needs to do a better job of clarifying the science and shifting the conversation toward solutions, a trio of panelists agreed Tuesday night as part of the ongoing Wilderness Issues Lecture Series at the University of Montana. 

The challenge for the media in providing sufficient and accurate coverage of environmental news, particularly climate change, is partly due to its nature, the panelists said.

The media likes breaking stories, or at least stories that have a clear sequence of events, “but stories like those on climate and the environment don’t break, they ooze. They ooze over time,” said panelist Frank Allen, president and executive director of the Institute for Journalism and Natural Resources and a former reporter for the Wall Street Journal.

They are also inherently complex. Translating the science for the public and exploring the varied contexts of an issue requires a lot more space and time than a normal-length news story, so many news organizations choose not to, said panelist Michelle Nijhuis, a contributing editor with High Country News.

“Selling a climate story to a national editor is a tough thing to do,” she said.

High Country News gave her two years to fully explore the science of climate change and its potential impacts on the West. In 2006, her five-part series on climate change won the Walter Sullivan Award for Excellence in Science journalism. 

Environmental stories also tend to be high on doom and gloom and low on hope, a combination that discourages many editors or publishers, the panelist said.

“Some scholars would argue that the primary purpose of media is to get eyeballs to ads. If that’s the case, you don’t want to tell stories that make people grumpy and sad” and have them stop reading, said associate professor of communications studies Steve Schwarze.

In recent years, competition from the Internet media has made deep cuts into print media ad revenue. These declines coupled with debts accumulated from a string of recent mergers and acquisitions have led many newspapers to lay off staff in order to maintain profit margins, Allen said. 

The remaining, smaller news staff must now cover more beats, which compromises a reporter’s ability provide a complete story, Nijhuis added.

For years the media’s coverage of climate change tried to bring balance, but at the expense of accuracy, Schwarze said. A recent study on climate change coverage showed that news agencies place an “emphasis on balancing the voices like those of the Intergovernmental Panel on Climate Change with those of what I call the climate contrarians,” he said. 

This resulted in even coverage of both “sides” of the issue, but did not reflect accurate ratios of opinion in the scientific community, nor was this discrepancy explained, Schwarze said. So when it comes to climate change, balanced reporting did not equal accurate reporting.

The additional weight given to climate change skeptics and other non-peer reviewed science has stalled the reporting and thus the public dialogue on climate change, the panelists said. These skeptics are often paid by energy giants such as Exxon Mobil or Peabody coal as part of an deliberate mis-information campaign aimed at undermining the consensus view on climate change and the science that supports it, they said. 

“We are always making decisions in the face of uncertainty,” Nijhuis said, and uncertainty shouldn’t stall discussion of what action society should take.

But, the panelists agreed that emerging trends in coverage of climate change issues are promising. More small and regional papers are running stories on the local impacts of climate change, making it more meaningful for local audiences, they said.

Click here for the Wilderness Issues Lecture Series schedule.



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