The Missoula-based political action organization Forward Montana has launched an eye-catching get-out-the-vote campaign based on...pink bunnies.
The campaign’s new ad, starring volunteers dressed as pink bunnies, is meant to inform voters seeking to cast ballots in this fall’s city elections that they need to be registered at their current address. Why? Because the city is testing a mail ballot system, and in last week’s city primary election about 11,000 ballots were returned to the courthouse because the voter had moved.
Forward Montana director Matt Singer said in a release, “If it takes dressing like pink bunnies to get people to register, we’ll dress like pink bunnies.”
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