Idaho Business

J.R. Simplot, Idaho’s “Potato King” Dies at 99

A unique and powerful character of Idaho passes away.

By Jill Kuraitis, 5-25-08

 
  The King of Potatoes in his heyday

99-year-old agribusiness giant J.R. Simplot died peacefully today in Boise.  His wife, Esther, was with him.

If you didn’t know about J.R. Simplot within a week of arriving in Idaho, you weren’t paying attention. Arguably the best-known figure in the state, he used variations on the phrase “I’m all about potatoes,” in almost every interview he did.

Idaho schoolchildren called him “the Potato Magnet” and ate his potatoes in the form of McDonald’s french fries with the knowledge they were his.

Memorial and story here on KIVI-TV, Channel 6 in Nampa, Idaho.

Idaho Statesman stories and photos here.



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