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New West Launches Adventure Rockies

By New West Editor, 6-02-11

Lawyers and baristas, dentists and dog walkers: In the Rockies, we all have something in common in our amazing, coveted surroundings. We live here and work here because we want to play here.

That’s what our readers tell us in every survey we do. Regardless of your income bracket, your education, where you were born or how you came to live or love it here, by and large, you are outdoor people interested in outdoor recreation.

We at New West get it. We’re outdoor people, too. That’s why we’re excited to introduce a new part of our site, Adventure Rockies (newwest.net/adventure). It’s a curated blog, populated by both experienced and novice writers and photographers from Montana, Colorado, Idaho, Wyoming, Utah and New Mexico. They have diverse interests and styles, from river guide Ryan Bentley in Idaho to guidebook author and backcountry snowboarder Brian Hurlbut in Montana to pro freelancer and active mom Jill Adler in Utah: All bring a unique voice to our site.

Throughout the summer, Adventure Rockies will fill with reports and stories about hiking, biking, running, rafting, hunting, fishing, horseback riding, climbing ... all the active pursuits of our active audience.

We’re also introducing a crowd-sourced hiking map that will include key information on select trails, both well-traveled and not, in each Rocky Mountain state, in addition to other localized outdoor news.

Then, when the snow starts to fly, New West will again fire up SnowBlog (newwest.net/snowblog), which followed a similar model this year with a variety of writers in a variety of places.

Please check out Adventure Rockies and let us know what you think. Send e-mail and suggestions to contributing editor Jule Banville, jule [@] newwest.net.

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