KMPT at AM 930 on Your Radio Dial

Progressive Talk Back in Missoula


By Robert Struckman, 12-31-07

 
 

Liberal talk will be back in Missoula, starting in the wee hours of the morning Thursday.

And no, Al Franken will not be involved. The former star of Air America Radio, the national New York-based progressive talk radio network, has moved to Minnesota to pursue his political career.

The new progressive talk will be on the dial at AM930, formerly KLCY.

“It’ll be KMPT, Missoula’s progressive talk,” said Dave Cowan. Cowan was recently named general manager of Missoula’s six Gap West stations. Gap West, a Denver-based media company, recently purchased 57 stations from Clear Channel in small and mid-sized markets across the northern Mountain West and in the Midwest. (In early December, Gap West sold its four Iowa stations.)

Cowan, who helped a Missoula startup radio company run a short-lived progressive talk station on the FM dial a few years ago, said he learned some important lessons from his first go-around. Foremost, the ad sales will target professional people, such as real estate agents and accounts, rather than the typical retailers who advertise on the radio.

Cowan said the program may build to include locally produced talk shows and will share news resources with the other Gap West stations. A soft start without a huge initial cash is key to the station’s long-term success, he said.

Air America shows will air on KMPT, Cowan said, as well as shows syndicated by Jones Radio, including Bill Press from 4 a.m. to 7 a.m. Stephanie Miller from Los Angeles will follow with her syndicated show, which has a mixture of humor and current politics. Thom Hartmann from Portland will air from 10 a.m. to 1 p.m.

A populist hunter from North Dakota, Ed Schultz, will air from 3 p.m. to 6 p.m.

“Judging from the one ratings book we had with KKNS (the last progressive talk station in Missoula), there is a demand. It had a very respectable listenership,” Cowan said. “I thought we were figuring it out when they (Simmons Media) pulled the plug back in 2006.”

This time, Cowan has some breathing room, he said.

“There are not immediate revenue demands. We don’t have to hit a home run in January,” he said.



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