New West Images: In The Loupe

Salt Lake City’s 337 Project: A Temporary Temple of Art


By Chris Lombardi, 5-22-07

Adam and Dessi Price purchased a run-down building at 337 South 400 East Street in Salt Lake City with plans to destroy it and build green, mixed-use condominiums in its place. But before they let the wrecking ball fly they decided to give the building over to art.

The Price's invited 143 local artists to converge on the building's 42 rooms and transform them as their muses saw fit. The resulting collective monument was opened to the public from May 18 - 20, and will be open again from May 25 - 27. So if you're in the area, hurry down...the building is scheduled for demolition in early June.

If you can't swing a road-trip to Utah this week, several FLICKR photobloggers have done a wonderful job of documenting the project. Check out the big, beautiful photo sets of bigbrownhouse and art enthusiast.

Update: FLICKRer Rich Legg has also created a very nice set from the project. Check it out here.

You can visit the project's website at www.337project.org.



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By Kent Just, 5-22-07
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